By Stephen Fishwick, NPA head of communications.
I was intrigued recently to find in the NPA basement a photograph of ‘Bradd The Cure Bear’, the cuddly mascot of an Ask Your Pharmacist campaign roadshow 20 years ago. Apparently Bradd provided educational entertainment for young shoppers by performing a special show on pharmaceutical safety. Whilst Bradd seems to have gone into hibernation, the Ask Your Pharmacist initiative has continued in various guises ever since.
This year’s Ask Your Pharmacist Week will take place November 7-14 with the theme More Than Medicines. Organised by the National Pharmacy Association, the week provides a platform for pharmacy public awareness activities across the UK. It also serves as a prompt for conversations with key stakeholders at a local level about community pharmacy services.