Used appropriately, social media can be a cost effective way to publicise and promote new systems and services and capture and share feedback. Using these tools in the right way for your business can be an ideal route to connect with the public and other healthcare professionals. To protect yourself, follow the ‘LACE’ acronym:
Pharmacists need to consider contractual and regulatory standards that may affect use of social media within the pharmacy. These include:
Most social media platforms are free of charge. Before you start, have a basic knowledge of the features, uses and safe rules for some of the common ones including Facebook, Twitter and LinkedIn. NPA members can download social media template updates from npa.co.uk to promote a range of healthcare topics, from hayfever and falls to flu and diabetes.
Write a social media policy which includes clear stipulations on:
Also, consider the following points:
The above is an extract from the social media section of the Essential Pharmacy Business Pack. The full resource can be downloaded at npa.co.uk/business-pack.
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